Video is becoming more and more important when it comes to marketing for your business. With your competition taking advantage of new technology, keeping up with them is the least you should be doing. The great thing about video marketing is there are so many ideas you can make come to life. With Floodgate Creative, we focus on telling your story. Here’s how video marketing can help your business grow.
- Improve Brand Awareness
- Rank Higher in Google Searches
- Increase Social Media Engagment
- Build Trust
- Increase Sales
- Make Captivating Ads
Video marketing can make your business stand out against your competition. A video can show your audience who you are and what you stand for. Through entertainment, you can educate your audience about your company and give them something to remember you by.
Google really loves video. If you have a video embedded on your website, you’re 53 times more likely to show up on the first page of Google. Make sure your videos are named properly, have the right description, and tags that relate to its content.
Video is the most shared content on social media. So having videos to share will increase your social media engagement. With more people sharing your social media posts, the more potential customers you have.
When people see your products or your team in videos, they begin to build trust in your company. Video marketing can make people more confident in what you’re selling or offering.
Video has an incredible return on investment (ROI). Studies have shown that a video on a landing page can increase sales up to 80%.
Movement draws people’s attention, so having a video, as opposed to a banner, can draw more people in. The video doesn’t have to be long. It just needs to be enough for the user to click on the ad.